Today lets talk about.....
// The law of value //
"Your true worth is determined by how much more you give in value than you take in payment"
This seems like a contradiction... I know, I know... but let's look at what this is actually saying.
Let's start with the word value..
Value for money... we have all heard that right? Straight away I know you are thinking "Sarah... you want me to be budget?"
No I am not asking that.
I know value for money usually means less money for what you received, and it does... but this does not mean being cheap.
So stick with me....
I want you to think about the purchaser, your client, that has gained more from the purchase than the seller...you.
I want you to imagine you did this for absolutely no gain at all. No gain that they tell their friends, no gain that you will get exposure...you won't get the magazine knocking down your door or invite to join the latest top 100 photographers of the world list...
You simply want your client to gain more in VALUE then they have given you in payment...
But how about if we look at the word value differently...
What does the word value actually mean?
1. The regard that something is held to deserve; the importance, worth, or usefulness of something. "your support is of great value"
2. merit, worth, usefulness, use, utility, practicality, advantage, desirability, benefit, gain, profit, good, service, help, helpfulness, assistance, effectiveness, efficacy, avail, importance, significance, point, sense; "The value of adequate preparation cannot be understated
3. principles or standards of behaviour; one's judgement of what is important in life. "they internalize their parents' rules and values"
4. principles, moral principles, ethics, moral code, morals, moral values, standards, moral standards, code of behaviour, rules of conduct, standards of behaviour "society's values are passed on to us as children"
5. evaluate, assess, estimate, appraise, assay, rate, price, put/set a price on, cost (out) "his estate was valued at £45,000"
6. consider (someone or something) to be important or beneficial; have a high opinion of. "she had come to value her privacy"
7. appreciate, rate (highly), esteem, hold in high esteem, hold in high regard, hold dear, have a high opinion of, think highly of, think much of, set (great) store by, attach importance to, respect, admire, prize, cherish, treasure "teachers must value the child's contribution"
8. cherished, treasured, dear, prized, favourite, precious, worth its/one's weight in gold; special, appreciated, esteemed, respected, highly regarded, well thought of "a valued friend".
The word value is less about money and more about worth, being cherished, friendship... what YOU value as the upmost importance.
Again what YOU value... not what your photographer friends feel is of value or the industry... but you.
You are not giving value for money, you are giving something that you value more than the payment received.
Wedding and portraits images are priceless... the memories and moments, the time standing still moments you have captured and will outlive even you... that's priceless babes...
You value that right..?
How about your time? Do you value pretty packaging? Do you value friendship? Do you value absolutely amazing high class customer service? Do you value prints or a beautiful website to download the images? Do you value beautiful editing? Do you value being hands-on with meetings, a meal out before the wedding (again friendship) is it that your client has an almost life changing experience that will stay with them for always? What is of total importance to you?
What do you value the most that you could give more in value than what your client has paid for?
Because this is the question!
Again not doing it for any kind of return... you could give the best customer service in the world.. something you value more than anything else...and your client will tell no one about it but be filled to the heart with thanks and this is all you need.
This is your truth worth!
This is actually why your client WILL scream from the rooftops about you...but you are not doing it for that..
So today you will give something more in value than you take in payment and show your true worth...
It is up to you how you do this... you could sit and think of the many different ways you could give something of value to you. It may not even be a paying client... just give something in value, so this could be advice? Maybe an article you think your ideal client may find helpful? Supplier recommendations? Or maybe a friend just needs some time....
This is today's action and I would love for you to share what beautiful and amazing VALUE gifts you have given today...
The law of compensation
"Your income is determined by how many people you serve and how well you serve them"
This one is quite self-explanatory... the more clients you have the more you will earn.
Without getting into work life balance, if you have 50 weddings a year and only earnt £15,000.00 killing yourself for then you know in your heart you are underselling yourself...
But let's say you want more clients... how do you do that?
Your income is determined by how many PEOPLE you SERVE.
"Well Sarah" I hear you say... "I would bloody serve them if I had plenty of clients... it's getting them through the door!!!"
I hear that... and that is the point.
Again, as with yesterday's Law of value, not doing anything for gain, not doing something because "what's in it for me??" then feeling all resentful because you did something nice and you didn't get the return from it.
Which by the way is not called a service
This is a creditor... and no one here is in the practice of delivering beautiful credit? You are delivering a beautiful service...
And also note it does not say how many clients or prospective clients... but people. How many people you serve today...
I value my time. So let's use that as an example. Every single day I service my time to as many people as possible....
And the more people I serve with my time the more clients I gain.
But remember you are not touching lives to gain clients.. or people will smell that poo from a mile off. Be genuine, authentic... actually give yourself permission to go and be social. If you are quite shy, guess what? There are other people that feel the same way! I'm not asking you to be something you are not... I am asking you to touch lives, have an interest... make friends...make connections between those new friends.. hear their problems and connect them with a solution..
Is this making sense?
The more people I contact giving my time in making sure they are well and good, what is going on with them... ? Is there anything I can help them with....Or just to say Hi, the more clients I gain as a result.
How many people can you contact today? How many past brides just to say hi and how's things? How many people in your book club/ puppy fan club/ wedding bloggers you have gotten on 1st name terms with? How many times can you stand in a queue at shops and get into a conversation with someone else? How many vendors can you get in touch with to offer images of their work, say how beautiful their makeup/flowers/venue was and how you hope to work with them again...maybe send a print as a gift for their shop?
How many lives can you touch today?
How many new people can you meet today?The law of compensation
Inspired by the wonderful Go-Giver books.....