"The law of influence"
"Your influence is determined by how abundantly you place other people's interests first"
We often think that influencing others is the way to get other people to do what you want... This is not the case.
This is you being known to have a genuine and authentic interest in getting what other people want...
Influence flows from reputation...
When clients purchase your service and product (and remember your value) what are they really buying? The product does not really matter. I have seen photographers turn their hand to something else, then something else... you could be selling cupcakes... that's not the point...the price is irrelevant (seriously it means nothing) ... what does matter to the client is...
Do I like your product?
Can I trust you to deliver what you promised?
Do I matter to you?
It is not about you! All the client cares about is getting in return what they thought they were buying...
If a potential client is asking questions... again, stop making is about you! "I can't believe they asked if I can.../I can't believe they questioned my product/they asked if I can do this.. can you see this anywhere on my portfolio"
(believe me I have moaned about all of these and more)
A potential client who is asking questions is buying... they just want to make sure that they can trust you, that you are "getting" them, and they are clarifying what they will get in return... because it is all about them. So make it about them....
Your task today is...
Get in touch with as many past clients as you can... This is your follow up. This is you making sure they are absolutely happy with everything, This is hearing what is going on with them... this is maybe sending handwritten notes or articles that you feel may interest them.
I do this as a rule anyway and I am sure most of you do... if you do, maybe spend the time instead to build a system so all clients feel just as special after the images have been delivered.
Maybe create a google calendar tab with reminders? Or purchase a cute little diary just for your follow ups, do you have a system where the clients just down loads the images? Maybe you could have reminders to go out and buy little gifts for your clients and send it over a couple of weeks after you have delivered the images with a little card? Maybe a bunch of flowers if you hear they are poorly?
How can you make your client feel just as important after delivery?
If you get a email from a potential client that makes you feel a bit meh...walk away and think...
"This is not about me"
"I shall not make what this person has experienced before about me"
"I believe in my product and service and I shall reply from a place of love"
I hope you enjoyed todays post....if you did or you would like to share your thoughts I would love to hear from you
Inspired from the Go-Giver