Hi. I’m Sarah Sadler MA, Photographer & Creative Director.
From portraiture to brand & design, I am passionate about the representation of the self.
Employing a human centric and participatory approach, my passion is people being seen and heard.
Using a autoethnographic approach, I want to be in your shoes, whether this be:
Photographing you so that you see yourself through kinder eyes.
Images that match your business ethos and branding…and if you cannot work this out, I can help you with this.
Unpicking wicked and complex design thinking ideas around human centric methodology, to creating authentic products, services and methods.
Traditional Red Shoe photo shoot…
Red Shoe Makeovers
Red Shoe makeovers is a female contemporary portrait photography studio based in Chester, UK EST 2013.
What if I said?
You are more powerful, beautiful and far more fearless than you will ever know...
This is a day just for you, each makeover photography experience is between 4-6 hours including hair and makeup. We aim for 4-5 looks in total and you are guided through the day by, myself, Sarah Sadler, your photographer with over 20 years of professional photography experience and my Makeup artist.
Chester Female Makeover Studio
There is no age to #BeARedShoeGirl...
I photograph girls aged 8 to 80 and each of them just as beautiful, each as inspiring.
Girls have travelled to the Red Shoe Makeovers Studio in Chester from across the UK and beyond for their makeover photography session with Red Shoe.
Whatever age you are, you are constantly growing into yourself... and that's what I want to photograph... you as you are today...I think every woman is fabulous and beautiful, and hope that each and every woman sees what the world sees.
Come As You Are.
Come As You Are.
A Project embarked upon in the autumn of 2021.
Female Portrait Photography,
but not as you know it…
There is no hair and makeup artist, no direction into “flattering” poses, airbrushing…also a nope.
This is the antichrist to traditional Red Shoe Portraits.
Embrace who you are..
And F the “beauty Standards*”
*whatever that means.
Masculinities.
Masculinity and Complex Design thinking..
This project is a participatory design process to create an understanding of masculinity (or masculinities…its complex…)
Branding
Product, Fashion & Headshots.
I believe when it comes to branding design, people play a crucial role in shaping and communicating the essence of a brand. From the designers who create the visual identity to the consumers who interact with it, every individual involved in the process influences the brand's perception.
In essence, branding design through people is not just about creating visually appealing assets; it's about building meaningful connections and fostering a sense of community around the brand. By engaging with people at every level of the branding process, from creation to consumption, brands can establish emotional connections that go beyond aesthetics and leave a lasting impact on their audience.
Art..
The Projection Project….The portrayal of women on social media is a multifaceted phenomenon that reflects both societal norms and individual choices. Women use social media platforms to project various aspects of their lives, including their personal interests, professional achievements, and relationships. The content shared by women on social media can range from empowering messages of self-love and body positivity to carefully curated images that conform to conventional beauty standards.
However, the influence of social media on women is not limited to self-presentation. Women also face societal expectations and pressures related to their online presence, such as the need to maintain a certain image or level of social engagement. The dynamics of projection to and from women on social media highlight the complexities of identity construction in the digital age.
As women navigate the landscape of social media, they must balance authenticity with the desire for validation and acceptance. The online world offers women a platform to amplify their voices, connect with others, and challenge traditional stereotypes. At the same time, social media can also perpetuate unrealistic standards of beauty, success, and happiness, placing additional pressures on women to conform to these ideals.
In conclusion, the projection of women on social media is a nuanced process shaped by individual agency and external influences. By critically examining these dynamics, we can better understand the role of social media in shaping perceptions of femininity, identity, and belonging in the digital realm.
