My name is Sarah Sadler MA, I’m a content creator, visual thinker, and brand strategist based in Chester, UK.

My work sits at the intersection of identity, communication, and digital presence, which is a slightly fancy way of saying I help people figure out who they are, articulate that clearly, and show up online in a way that actually reflects them.

I didn’t start here.

Villain story

When I began Red Shoe in 2013, My main work was female Portrait Photography….and at that time the most easily accessible and commonly socially accepted genre for female photography was boudoir.

In some cases this belief is still very common today. I do not believe that stripping a woman down to her underwear and getting her into sexy poses empowers her.

Instead this feeds into the idealism of an old belief system of who women are within our society. I believe that when a woman steps into her own potential, once she sees herself in a new way and not the warped self projected negative way she sees herself, she goes on to do incredible things.

I built Red Shoe Makeovers around transformation and visual storytelling, working with people who wanted to feel seen differently. But over time, the work shifted. It became less about capturing people, and more about helping them see themselves clearly, and then translate that into content, messaging, and presence.

I know this sounds heavily political for something that should be a cute day out ... but from my experience of the hundreds of women I have photographed I have seen and witnessed this beautiful change. 

And it is this, very lived experience, in business, Marketing and social media connection….

Now, I work with personal brands, creatives, and local businesses to develop content that feels aligned, intentional, and commercially effective. I combine strategy with creativity, cutting through the noise of performative online branding and replacing it with something more honest and sustainable.

Let me check my credentials…..

• I have held training and teaching workshops for fellow Photographers and a Guest speaker at the Hull HIP event.

• My Photography works for Home Start has been exhibited in Manchester & Birmingham.

• My work at Red Shoe around female representation was highlighted and asked to join a three part documentary for channel 4 called “Mums Make Porn” ….I was also interviewed by Piers Morgan live on Good morning Britain …. he was quite kind! With a full three page spread interview for Cosmo Germany.

• Speaker about men’s mental health on Radio City and newspaper interviews and to local businesses while promoting and organising “One Last Fight” Boxing event

• 2021 I achieved a first class with honours BA degree in Photography

• 2022 I achieved a Distinction within a Masters Degree in Design (Design thinking: method and methodology)

• Currently a guest lecture at the University of Chester for the MA Design and Fine Art students. I also Facilitate the BA photography students.

• Without sounding dramatic…I have changed countless women’s’ lives within the Red Shoe Portrait….while also marketing myself as a high ticket value photographer.

• Content Creator and Media Manager at Rob Stewart Global. Working closely with Rob (AKA Boss man) in: Building and developing a new website, to include case studies and Property Perspective thoughts and ideas. Future proofing with SEO and AiSEO optimisation. Growing his facebook from non engaged 2k followers to engaged over 10k followers. Growing his TikTok from 0 to 10.4k followers. Not stepping into LinkedIn creating thought provoking posts.

Everything I do is grounded in one core belief: if you don’t understand who you are, your intentions, pillars of belief and WHO you are talking to online… no amount of content will fix it.

So that’s where I start.

Much love

Sarah