Sarah Sadler MA, Photographer & Content Creator
From Content Creation, Portraiture to Brand & Design, I am passionate about the representation of the self, creating authentic media to get you seen and heard
My journey
into content creation started long before I ever called myself a content creator. I began as a photographer, founding Red Shoe in 2013 and using portraiture as a way to help women see themselves differently through transformation, confidence and visual storytelling. Over time, I realised the real work was not just about taking photographs. It was about identity, communication and helping people express who they are clearly and honestly.
That understanding led me deeper into both practice and study. I completed a First Class BA (Hons) in Photography in 2021, followed by an MA in Design with Distinction in 2022, specialising in design thinking, method and methodology. Photography trained my eye. Design trained my mind. Together, they shaped the way I now work across content, branding and strategy.
Today, I work as a content creator, visual thinker and brand strategist, helping people and businesses build content that is not just visually strong, but aligned, intentional and commercially effective.
My approach is rooted in human-centred thinking, clear communication and the belief that if you do not understand who you are and who you are speaking to, no amount of content will fix it.
Portfolio
Content Creation & Social Media Management
Creativity
I work with you, based on your unique insights into your own brand and business, I will analyse, research and give creative insights and direction
2. Strategy
Your own branding pack will be designed for you, where we will agree upon a new social media strategy. AKA….no more guess work when posting online!
3. Collaboration
Cool To Be Kind - Project
A collaborative content and strategy process for three female-led service brands, focused on clarifying brand identity, strengthening audience connection, and creating content systems that feel both personal and commercially effective. Across the three projects, the work supports greater visibility, stronger engagement, clearer positioning, and better-quality enquiries through content that feels aligned, intentional, and true to each founder.
4. Results.
Full project gallery & results coming soon…..
Traditional Red Shoe photo shoot…
Red Shoe Makeovers
Red Shoe makeovers is a female contemporary portrait photography studio based in Chester, UK EST 2013.
Come As You Are.
Come As You Are.
A Project embarked upon in the autumn of 2021.
There is no hair and makeup artist, no direction into “flattering” poses, airbrushing…also a nope.
This is the antichrist to traditional Red Shoe Portraits.
Embrace who you are..
And F the “beauty Standards*”
*whatever that means.
Masculinities.
Masculinity and Complex Design thinking..
This project is a participatory design process to create an understanding of masculinity (or masculinities…its complex…)
Branding
Product, Fashion & Headshots.
I believe when it comes to branding design, people play a crucial role in shaping and communicating the essence of a brand. From the designers who create the visual identity to the consumers who interact with it, every individual involved in the process influences the brand's perception.
In essence, branding design through people is not just about creating visually appealing assets; it's about building meaningful connections and fostering a sense of community around the brand. By engaging with people at every level of the branding process, from creation to consumption, brands can establish emotional connections that go beyond aesthetics and leave a lasting impact on their audience.
Art..
The Projection Project….The portrayal of women on social media is a multifaceted phenomenon that reflects both societal norms and individual choices. Women use social media platforms to project various aspects of their lives, including their personal interests, professional achievements, and relationships. The content shared by women on social media can range from empowering messages of self-love and body positivity to carefully curated images that conform to conventional beauty standards.
However, the influence of social media on women is not limited to self-presentation. Women also face societal expectations and pressures related to their online presence, such as the need to maintain a certain image or level of social engagement. The dynamics of projection to and from women on social media highlight the complexities of identity construction in the digital age.
As women navigate the landscape of social media, they must balance authenticity with the desire for validation and acceptance. The online world offers women a platform to amplify their voices, connect with others, and challenge traditional stereotypes. At the same time, social media can also perpetuate unrealistic standards of beauty, success, and happiness, placing additional pressures on women to conform to these ideals.
In conclusion, the projection of women on social media is a nuanced process shaped by individual agency and external influences. By critically examining these dynamics, we can better understand the role of social media in shaping perceptions of femininity, identity, and belonging in the digital realm.
